Elements and Performance Criteria
- Establish business relationships
- Discuss, confirm and document contractual relationship with artists
- Use effective networking strategies with industry contacts to promote business opportunities for artists
- Advise and assist artists to build sustainable career outcomes
- Explore opportunities with artists to maximise commercial advantage
- Manage career development
- Discuss and document realistic career plans with artists, aligning artistic aspirations/potential with career goals
- Develop artists’ repertoires that are commercially viable and in line with realistic market opportunities
- Assist artists to develop their artistic potential, and provide objective assessment of artistic success in a manner and timeframe agreed by all parties
- Represent artistic and career interests of artists when negotiating commercial opportunities
- Implement an impartiality clause when representing more than one artist, and advise each artist of their position within hierarchy of managed artists
- Ensure negotiated obligations with artists are clearly communicated to all business partners
- Manage business relationships
- Plan and agree on communication processes to be used in business relationships with artists
- Provide ongoing, accurate and objective copyright advice to artists
- Advise artists on relevant industry associations, industry awards and WHS issues
- Negotiate, confirm and record a financial plan with artists, and implement an appropriate system to record and monitor finances
- Report finances within legislative guidelines, and manage payments within agreed timeframes
- Seek feedback from artists to evaluate management strategies and adjust as required
- Develop market position of artists
- Assess style, genre, repertoire and performance standard of artists to clarify market fit and potential
- Monitor and assess appeal of artists in local, regional, national and/or international markets
- Collaborate with artists to develop their professional image in line with promotional opportunities
- Negotiate performance opportunities, and organise tours within context of financial risk analysis parameters and artists’ timeframes